Instagram to scale back shopping features amid commerce downturn- Report

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Instagram to scale back shopping features amid commerce downturn- Report

Instagram will launch a public test, starting on Wednesday.

Instagram’s Meta Platforms Inc plans to significantly reduce its shopping features as it shifts the focus of its e-commerce efforts to those directly driving ads, the information said, citing an internal memo.

Employees have been notified that the existing Instagram shopping page will eventually disappear, according to the report on Tuesday.

It is reported that Instagram will be testing over the next few months a simpler and less personalized version of the shopping page known internally as “Tab Lite”.

The report said the company will launch a public test, starting Wednesday, of changes made to its app designed to switch users to the “Tab Lite” version of the shopping page.

(This story has not been edited by the NDTV crew and is automatically generated from a shared feed.)

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