The Center will soon release guidelines for social media influencers- Report

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The Center will soon release guidelines for social media influencers- Report

Social media influencers will need to place disclaimers on these endorsement posts.

New Delhi-

The sources said the government will soon come out with guidelines for social media influencers, making it mandatory for them to declare their association with the product they endorse.

An official source said, “The Ministry of Consumer Affairs issues guidelines about social media influencers. It creates do’s and don’ts.”

Sources said social media influencers, who have a large number of followers on social media platforms like Instagram, are endorsing the products after receiving payments from brands.

According to the proposed guidelines, if social media influencers approve of any brand after taking the money, they will have to announce their association with that brand, sources said.

They added that social media influencers will need to place disclaimers on these endorsement posts.

Instructions may come within the next 15 days.

Meanwhile, the department has completed the process of developing a framework to curb fake reviews posted on e-commerce websites. The same will be released soon.

In May, the division with the Advertising Standards Council of India (ASCI) held a virtual meeting with stakeholders, including e-commerce entities, to discuss the scale of fake reviews on their platforms.

Fake reviews mislead consumers to buy products and services online.

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Subsequently, the department decided to develop these frameworks after studying the current mechanism followed by e-commerce entities in India and the best practices available globally.

Since e-commerce involves a virtual shopping experience without any opportunity to actually view or inspect the product, consumers rely heavily on reviews posted on platforms to know the opinion and experience of users who have already purchased the good or service.

“Traceability by ensuring the credibility of references and accountability associated with the platform are two key issues here. E-commerce players should also disclose how they choose the ‘most relevant reviews’ to display in a fair and transparent manner,” said Consumer Affairs Minister Rohit Kumar Singh.

(Except for the headline, this story has not been edited by the NDTV crew and is published from a syndicated feed.)